Two cafés can sell the same cappuccino at the same price.
Yet one feels worth every rupee.The other feels overpriced. Why? Because customers rarely judge value by the coffee alone. They judge it by how the experience makes them feel. The…
Great Coffee Is No Longer Enough
For a long time, the specialty coffee industry believed quality alone would guarantee success. The industry became obsessed with extraction percentages, single-origin sourcing, water chemistry, roast profiles, brewing methods, and…